For Ad Sellers

We provide third-party auditing services and custom research to help advertising sellers such as outdoor media owners and advertising agencies ensure that their impression numbers as well as other ad metrics are verified and advertising contracts with the buyer are properly fulfilled.

Our services cover out-of-home advertising (OOH), in-store media and displays, and event promotions/campaigns. Please read below for more information regarding these services:


A. OOH and DOOH
We focus on auditing and research for OOH advertising including traditional and digital billboards, posters, street furniture, transit advertising, electronic screens, etc.

We provide both (1)  ad metric verification & research and (2) contract fulfillment audit services.

(1) Ad Metric Verification & Research: Our field professionals visit various out-of-home advertising displays such as billboards, digital displays, and street furniture and collect data about impressions as well as other ad metrics. We provide third-party verification for ad sellers so that your buyers can trust the various ad metrics. Advertising media will be analyzed by proprietary AARS ratings. We also can analyze competitor advertising media owners in the surrounding area and provide research as to average pricing, ad metrics, etc. Any other audit and research services not listed can likely be completed per request.

(2) Contract Fulfillment Audit: Our field professionals visit your out-of-home advertising media and conduct audits, usually when media has been purchased by an ad buyer, to verify condition of advertising media, visibility and no blockage present, illumination working properly, no blackout screen, etc. Included along with our audit report will be photo documentation from various angles and approaches, as well as our proprietary AARS ratings of each overall advertising media. Report will be emailed and downloadable within 24 hours of completion of audit.

B. In-store Media and Displays
We focus on auditing and research  for ongoing promotional displays and marketing within grocery stores, department stores, malls, large discount retailers, etc.

We provide both (1)  ad metric verification & research and (2) contract fulfillment audit services.

(1) Ad Metric Verification and Research: We provide ad metric verification and research for in-store media such as shelf displays, banners, floor graphics, stand-up displays, digital video, and coupon dispensers. Our field professionals visit the advertising media and conduct research to help verify impression and other ad metrics. Advertising media will be analyzed by proprietary AARS ratings. We also can analyze competitor advertising media owners in the surrounding area and provide research as to average pricing, ad metrics, etc. Any other audit and research services not listed can likely be completed per request.

(2) Contract Fulfillment Audit: Our field professionals visit retailers, grocery stores, department stores, etc. in order to verify that advertising media is in proper condition contract is properly being executed. Included along with our audit report will be photo documentation from various angles and approaches, as well as our proprietary AARS ratings of each overall advertising media. Report will be emailed and downloadable within 24 hours of completion of audit.

C. Event Marketing, Promotions, and Campaigns
We focus on auditing and research for sporting events such as MLB, NBA, NFL games, tennis and golf tournaments, NASCAR, concerts, as well as product demos and sampling events.

We provide both (1)  ad metric verification & research and (2) contract fulfillment audit services.

(1) Ad Metric Verification & Research: Our field professionals attend any sporting events, concerts, etc. in order to conduct verification of impressions as well as other ad metrics to provide relevant data to ad sellers. Advertising media will be analyzed by proprietary AARS ratings. Any other audit and research services not listed can likely be completed per request.

(2) Contract Fulfillment Audit Services: Our field professionals will ensure that advertising media is in proper condition, posted on time, visible and no blockage present, etc. We want to provide ad sellers with peace of mind so that they know their advertising media as well as potential contracts are being properly fulfilled and executed well for the advertising buyers. Photo and/or video documentation is included along with the audit report. Report will be emailed and downloadable within 24 hours of completion of audit.


If you would like more information and/or are interested in our services, please feel free to contact us and we can discuss your needs as well as pricing. As always, we will be more than happy to provide our services complementary for the client’s first contract with us, so you can not only get a better idea of what we provide, but also have peace of mind.

Thank you for visiting and we wish you luck in your search.


Please Note: We cannot provide our audit and research services to both the ad buyer and ad seller of the same advertising media, display, promotion, event, etc. due to obvious conflict of interest, legal issues, and moral implications. We aim to provide as unbiased, accurate, and definitive audits and research as possible.

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