We provide services to help analyze competitor spending. We use various data to track how much competitors are spending on advertising and marketing and where current and ongoing campaigns as well as targeted advertising are directed. We believe this data can be helpful by allowing our clients to see if they should increase or decrease spending, direct it toward another area, etc. in order to maintain a competitive position in their corporate area. Maintaining a high level of brand awareness and quality is important, so we hope that our services give clients confidence that they are on top in their market.
We further analyze the current advertising and marketing environment in various sectors and markets in order to help our clients capture any potential trends that may result in a greater improvement of ROI on existing ad media and to guide advertising spend in the future. We ask, for example, if companies are shifting more money from measured to unmeasured media, is there a current trend among consumers’ purchasing habits, and are competitors’ ads actually leading to greater market share and greater brand awareness?
If you would like more information and/or are interested in our services, please feel free to contact us and we can discuss your needs as well as pricing. As always, we will be more than happy to provide our services complimentary for the client’s business with us, so you can not only get a better idea of what we provide, but also have peace of mind. We will gladly accommodate special requests for services not listed – please just inquire to let us know.
Thank you for visiting and we wish you luck in your search.
Please Note: We cannot provide our audit and research services to both the ad buyer and ad seller of the same advertising media, display, promotion, event, etc. due to obvious conflict of interest, legal issues, and moral implications. We aim to provide as unbiased, accurate, and definitive audits and research as possible.
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