Ad Metric Verification

We provide third party audit and examination services to assist in the verification of ad metrics and TAB ratings for various out-of-home (OOH) and  digital out-of-home (DOOH) media such as billboards, posters, street furniture, and transit. We believe it is essential for both advertising media buyers and sellers to have this data verified in order to ensure that ad sellers can provide more competitive and value-oriented owned media to advertisers, and ad buyers can ensure that they are maximizing their advertising return on investment. We can help provide verification for such metrics as impressions, reach, frequency, and circulation/road counts.

We understand that advertisers may be wondering who sees their advertising, rather than how many and as a result, we furthermore utilize surveys as well as other data analysis to help in gathering demographics such as age, race, income, and gender. We believe audience measurement is a crucial factor in helping to have more effective, targeted advertising. With the rise of digital and online advertising media, we hope that our services can elucidate to a greater extent who your viewers are for more traditional OOH.

Our field professionals conduct multiple, separate, and independent checks to analyze ad metric data at advertising media sites in order to help in verifying statistics on a specific basis. We understand advertising rates are very often based on location, traffic, and audience makeup, and as a result, we hope to help clients realize significant peace of mind and security by ensuring accurate and comprehensive verification.

If you would like more information and/or are interested in our services, please feel free to contact us and we can discuss your needs as well as pricing. As always, we will be more than happy to provide our services complimentary for the client’s first business with us, so you can not only get a better idea of what we provide, but also have peace of mind. We will gladly accommodate special requests for services not listed – please just inquire to let us know.

Thank you for visiting and we wish you luck in your search.

Please Note: We cannot provide our audit and research services to both the ad buyer and ad seller of the same advertising media, display, promotion, event, etc. due to obvious conflict of interest, legal issues, and moral implications. We aim to provide as unbiased, accurate, and definitive audits and research as possible.


(1) Pre-Buy Ad Intel
(2) Post-Buy Ad Audit & Research
(3) Brand & Advertsing Insights
(4) Ad Metric Verification
(5) Competitor & Sector Analysis
(6) Advertising Billing Compliance


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